2019 Spirits Marketing + Design Categories

$110 each or $175 for campaigns

Entries will be evaluated for quality, creativity and resourcefulness. Judges will also take into consideration the apparent size of the operation. There could be multiple winners or no winners in a category.

For purposes of this competition, craft distillery is defined as a producer of small quantities distilled in single batches, as opposed to a larger distillers’ continuous process. Non-continuous small batch operations located within mega distilleries are not considered craft distilleries.

If you don’t see a satisfactory category, you can choose an appropriate “Other” category. You will then be prompted to create your own category.

For Marketing and Public Relations categories, after checkout, upload an explanation of the effort and/or any materials such as photos, videos, web addresses etc. For all other categories submit relevant files. If you want to send in a hard copy or bottle, please let us know via email. Entries are $110 unless otherwise noted.

View Printer-Friendly Marketing + Design Categories

MARKETING/PROMOTION CAMPAIGN

1300. Branding ($175)
1301. Corporate Social Responsibility/Charitable Program ($175)
1302. Digital Media Campaign ($175)
1303. Integrated Marketing ($175)
1304. Marketing Stunt ($175)
1305. Craft Distillery Campaign ($175)
1306. Product Launch ($175)
1307. Special Event ($175)
1308. Other _____ ($175)

PUBLIC RELATIONS

1309. Brand Ambassador ($175)
1310. Distillery Tour ($175)
1311. Craft Distillery Tour ($175)
1312. Partnership ($175)
1313. Influencer Event ($175)
1314. Special Events ($175)
1315. Sponsorship ($175)
1316. Visitor Attraction ($175)
1317. Other _____ ($175)

ADVERTISING

1318. Advertising Campaign ($175)
1319. Web Advertising Campaign ($175)
1320. Banner/Sign
1321. Billboard
1322. Business/Trade Publication
1323. Magazine
1324. Newspaper
1325. Point of Purchase
1326. Poster
1327. Webmercial
1328. Web Display Ad (Pop-Ups, Banners etc.)
1329. Other_____

MEDIA RELATIONS/PUBLICITY

1330. Publicity Campaign ($175)
1331. Magazine Placement
1332. Newspaper Placement
1333. Online Placement
1334. Radio Placement
1335. Television Placement
1336. Other _____

MARKETING/PROMOTION MATERIALS DESIGN

1337. Branded Products (Restaurant, Barbeque Sauce, etc.)
1338. Holiday Card
1339. Invitation
1340. Logo
1341. Poster
1342. Specialty Item (T-Shirt, Metal Sign, Shot Glasses etc.)
1343. Other _____

BOTTLE DESIGN

1344. Creative/Unusual Appearance
1345. Historic/Traditional Appearance
1346. Modern Appearance
1347. Shape and Overall Appearance
1348. Other _____

LABEL DESIGN

1349. Creative/Unusual
1350. Historic/Traditional
1351. Product Story and Description
1352. Special Product
1353. Other _____

PACKAGING DESIGN

1354. Bottle Canister
1355. Bottle Special Packaging
1356. Display or Presentation box
1357. Folding Cartons
1358. Holiday/Gift Packaging
1359. Rigid Boxes
1360. Other _____

POINT OF SALE/DISPLAY DESIGN

1361. Bottle Sticker
1362. Bottle Collar
1363. Bottle Hangar
1364. Shelf Talker
1365. Signage
1366. Other _____

WEBSITE

1367. Distillery
1368. Craft Distillery
1369. Event
1370. Product
1371. Other _____

SOCIAL MEDIA

1372. Social Media Campaign (Multiple Platforms) ($175)
1373. Facebook Site
1374. Facebook Engagement
1375. Instagram Site
1376. Snapchat Filter
1377. Social Site Other _____
1378. Social Video
1379. Twitter Site
1380. Blog (Overall)
1381. Viral Marketing
1382. Other _____

VIDEO

1383. Corporate Image
1384. Educational
1385. Event
1386. Historical
1387. Marketing
1388. Promotional
1389. YouTube Video
1390. Other_____

NEW CATEGORY

My project doesn’t fit any of the categories.
1391. Other _____ ($175)