About Project

https://www.instagram.com/hannaleepr/
https://www.facebook.com/HannaLeeCommunications

Situation:
An Agency That Spotlights Female Leaders in Hospitality
In March of 2020, as the pandemic unfolded, the impact on bars, restaurants and hotels was immediate and devastating, with mandated closures and furloughs across the country. Hanna Lee Communications, which serves the hospitality and travel sectors, saw its revenues decline by 90%. Rather than retreat, the agency began brainstorming ways it could help the hospitality & travel community. While women have made great strides in our industry, we felt it was important to spotlight them and their achievements at this critical time.

The agency embarked on a series, “Honoring Trailblazing Female Leaders in the Hospitality Industry,” where we interviewed innovative women who are shaking up how we eat, drink and create community. We asked them to share their business and life mottos that took them to the top to inspire other women. We then promoted these words of wisdom on our agency’s social media channels and website.

The female leaders to date have included:
Hannah Sharman-Cox & Siobhan Payne, Co-Owners, London Cocktail Week
Kamala Harris, U.S. Vice President (leveraged quote from inauguration)
Jacqueline Gifford, Travel + Leisure
Kutina Ruhumbika, Major Food Group
Caroline Rosen, Tales of the Cocktail Foundation
Shivani Vora, New York Times, CNN, Forbes
Susan Kostrzewa, Wine Enthusiast
Leslie Sbrocco, Wine Educator & TV Personality
Amy Morris, The Morris Project
Hana McCarley-O’Neill, The NoMad Hotel
Jillian Vose, The Dead Rabbit
Victoria James, Cote
Lauren Mote, Diageo Global Cocktailian & Co-Owner of Bittered Sling
Sarah Funk, Sarahfunky.com & GoDaddy Podcast Host
Cha McCoy, Cherry Bombe & Cha Squared Consulting, LLC
Katie Beauchamp, Creature Comforts Brewing Company
Doris Sun, The World’s 50 Best Bars and The World’s 50 Best Restaurants
Jen Collins, Mezcal El Silencio
Amy Ogden, Founder, The Collective + Co-Creator, We Travel Forward
Jenna G. Kaplan, This One PR
Doreen Winkler, Orange Glou
Conley Fitzpatrick, 21 Seeds
Maura O’Connell Foley, Author, Chef & Owner of Shelburne Lodge
Natasha David, Nitecap
Christina Grdovic, Marketer
Erica Duecy, VinePair
Lynnette Marrero, Speed Rack & Llama Inn (Brooklyn)
Wendy Gillette, CBS Newspath & CBS Network Radio
Amanda Stackman, North America Marketing Director, Fever-Tree
Kara Newman, “Shake. Stir. Sip.” & “Road Soda”
Devorah Lev-Tov, Journalist
Kelly Magyarics, Journalist
Daniela Curiel, Pernod Ricard
Audrey Saunders, Pegu Club
Elizabeth Colton, Campari America
Gemma Bell, Gemma Bell and Company
April Wachtel, Cheeky & Movers and Shakers
Julie Reiner, Clover Club, Leyenda & Flatiron Lounge
Stacey Swenson, Bartender
Gemma Cole, Aberlour US
Charu Suri, Journalist
Joanna Carpenter, JMC Creative
Charlotte Voisey, William Grant & Sons
Faye Chen, Double Chicken Please
Mimi Burnham, Savvy Cocktail Slinger
Belinda Chang, James Beard Award-Winning Wine Director & Restaurateur
Carla Verenzuela, El Tesoro
Jordis Unga, Katana Kitten
Kyra Suki Burner, Major Food Group
Shannon Mustipher, Author of “TIKI” & Bartender
Ivy Mix, Leyenda (Brooklyn)
Virginia Miller, Journalist
Effie Panagopoulos, KLEOS Mastiha Spirit
Natalie Migliarini, Beautiful Booze
Lacy Hawkins, Monkey 47 Gin
Kat Odell, Journalist & Book Author
Marisel Salazar, Journalist
Jennie Ripps, Owl’s Brew Mixer & Owl’s Brew Radler
Eryn Reece, Banzarbar
Samantha Katz, Founder, Ladies of American Distilleries (LOAD)
Haley Forest, Italicus
Amy Racine, The Times Square EDITION
Taylor Foxman, Parallel
Brittany Littrell, Maison Ferrand
Jessica Partington, Winebow
Misty Kalkofen, Del Maguey Mezcal
Julia Momose, Kumiko
Amy Ling Lin, Sundays Studio
Lisa Laird Dunn, Laird & Company
Lynn House, Heaven Hill Brands
Camille Ralph Vidal, La Maison Wellness
Shannon Sturgis, Photographer
Diana Pawlik, BERTOUX Brandy
Nicola Riske, The Macallan & Edrington Malts
Elayne Duff, Duff on the Rocks
Abigail Gullo, Compѐre Lapin (New Orleans)
Angie Fetherston, The Columbia Room
Akiko Katayama, Podcast Host & Producer/Writer
Caitlin Laman, Ace Hotel (Chicago)
Christy Pope, Cuffs & Buttons and Midnight Rambler (Dallas)
Haley Traub, Bartender
Laren Spirer, InSpirer Consulting
Ms. Franky Marshall, Modern Bartender
Laura Torres, BlackTail
Lucinda Sterling, Middle Branch
Meaghan Dorman, The Raines Law Room, Dear Irving & The Bennett
Lezli Levene Harvell, The Iconoclast Dinner Experience (IDE)
Pamela Wiznitzer, Mixologist
Adrienne Stillman, “Where Bartenders Drink”
Esther Choi, Mokbar
Joann Spiegel, Cocktail Kingdom
Jennifer Mitchell, Jennifer Mitchell Photography
Amy Zavatto, “Forager’s Cocktails”
Elaine Hill, Elaine Hill Photography (Ireland)
Georgette Moger-Petraske, “Regarding Cocktails”
Pat Cobe, Journalist
Heather Greene, “Whisk(e)y Distilled”

Strategies:
Promote on Hanna Lee Communications’ social media channels and website with eye-catching graphics that bring the mottos to life

Objectives:
Maximize the success of the “Honoring Trailblazing Female Leaders in the Hospitality Industry” series
Reinforce the positioning of Hanna Lee Communications as innovative agency that cares about the hospitality & travel community and gives back to it in innovative ways

Execution:
The agency has interviewed nearly 100 women this year, with more in the pipeline and promoted their words of wisdom on our social media platforms, bringing the series’ total to more than 300

Results:
The “Honoring Trailblazing Female Leaders in the Hospitality Industry” series has raised the visibility of 300 women