About Project

The Images A breathtaking series of in-camera typographic distortions through our bare bottle. Each piece features a word that has “gin” within it, representing the ambition, inspiration, creativity, and drive of the modern spirit. The complete set of four pieces were created for the following words: Begin, Origin, Virgin, Imagine. The Process Sunday Afternoon, a collective of some of the most talented creatives in the industry, helped us use the bottle to refract and distort typography through our gin. They then photographed the results to capture the unexpected.