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Thoroughbred Spirits Group

  Website

  US - Western Springs,  IL

Thoroughbred Spirits is a full-service spirits-focused consulting firm with the knowledge and experience to help brands in every stage. Our firm is comprised of a team of experts who consult on all facets of the spirits industry, making us a strong partner for concept-driven design and branding. Because we know the industry first-hand, our design team is dedicated to creating designs that aren’t just eye-catching and beautiful, but, most importantly, effective. We dig deep into the soul of your brand to fully understand your consumers, define what matters to them, translate this into best-in-class design, and prepare materials that will resonate to drive purchase and encourage loyalty. A design may be beautiful, but if it doesn’t connect with your consumer in an impactful manner, it won’t sell. The spirits business is, after all, a business, and your designs are critical to engaging your audience, enhancing their experience with your brand, and delivering sales. We understand that, and we can help. In addition to branding, packaging design, print materials, and marketing content for distilleries and spirits brands, Thoroughbred Spirits’ services focus on clients’ biggest problems and opportunities: concept ideation and business planning, strategy, product development, distillery engineering and planning, liquid development, route-to-market strategies, corporate finance, performance improvement, and general advisory.

  About Project

Having previously collaborated with Thoroughbred to design packaging across the existing portfolio, Burnt Church Distillery once again entrusted us with developing CONFESSION® Chapter 1: Original Sin - the first in an irreverent yet sophisticated series of Straight Bourbon Whiskeys. The client expressed their desire to make their own Confession: "We didn’t make this bourbon. While we never intended to bottle and sell bourbon we didn’t craft, the need to slow the run on our aging inventory overruled our sense of moral authority in this space". We aimed to convey this transparency in a lighthearted manner, focusing on a bold ecclesiastic design. We opted for a non-traditional bottle shape and premium labeling to provide the versatility needed to adapt as the series unfolds. Sean Watterson, co-founder of Burnt Church Distillery, stated: "We are excited to introduce Confession Straight Bourbon Whiskey to the world. The Thoroughbred design team did a great job of bringing our vision to life for this brand through premium finishing details and luxury look and feel. The process of bringing Confession to life was more fun than we anticipated so stay tuned for more chapters in this tell-all story where you can expect transparency and premium brown liquid. As we take this journey together, we promise its conclusion to end in penance."

  Credits

Benjamin Carr - Head of Creative Kristin Shirtz - Head of Client Services Jamie Berwick - Senior Artworker Scott Schiller - Executive Director

Category: Packaging Design | 1355. Bottle Special Packaging