About Project

Through its annual #GoghGirl campaign, Van Gogh Vodka aligns itself not only with art, but also female empowerment. The brand has historically hired a well-known female artist to create its limited edition Gogh Girl label sold in store and online during Women's History Month. In 2022 we helped Van Gogh Vodka extend that partnership by tapping female artists with large Instagram followings in key markets. We sent the influencers a bottle of Van Gogh Vodka (Gogh Girl edition) and a Women's History Month care package asking them to create their own Gogh Girl inspired art to share on social media. The artists/influencers fully embraced the ask coming up with creative art, cocktails and posts during March. The result was more than 26 pieces of original social media content featuring Van Gogh Vodka which generated 117K impressions.