Five Farms Irish Cream
Weston, MO
Five Farms / Kansas City Irish Fest
Category: Marketing Competition | Public Relations | 1315. Sponsorship
About Project
Five Farms is a super-premium Irish cream liqueur that takes its name from the five family-owned farms in County Cork, Ireland, that provide its rich dairy cream. It is a truly craft and small batch spirit, combining the cream with 10% premium triple-distilled Irish whiskey within 48 hours of collection to become extraordinary Irish cream liqueur. Only a few months after launching, we began to secure sponsorships of several prominent Irish festivals and found an audience that was extremely receptive to the quality of the product and its Irish authenticity. Kansas City Irish Fest is one of the largest Irish festivals in the country, welcoming over 100,000 people each year. This partnership created excellent exposure for the brand and resulted in over 100 cases of product sold in festival bars over the two and one-half days of the festival.